I discovered that as I apply a scenario to one industry I can also apply it to another industry – its like applying an architectural pattern………… So where is all this leading?

I think that for the Corporations Web 2.0 is about the profile.

The profile has two aspects, the person or individual and the activity they are doing.

Person:
1. Measure participation
emails, IM, blog entries, comments made, wiki updates, your content, rating of content

2. Measure interactions
while doing 1 above who are you interacting with, how much and what about?

Activity:
1. What are you doing
Twitter-esk type updates, I am walking down Queen street just passing the Newsagents.

2. What is the environment, where, temperature, weather, location
Its raining, the wind is up its 11am (the person could do with a coffee!)

If we combined all this information we have a possibility to understand the needs, wants and desires of a person at any given moment.

In IBM speak we have a research product called Atlas which is part of the Lotus Connections suite which starts to do this for enterprises – its like LinkedIn on steroids. As we move forward more tools will be needed to sift through all of a persons “participation and events” to create a more meaningful profile.

Once we have this profile we are then in a very powerful position to sell services and products.

So, Web 2.0 for the enterprise is real about user profiling.

(presentation to follow although it may be a week or so as I am in China next week with my head firmly wedged on the grind stone)