In order for better integration between enterprise applications and user interfaces e.g.Intranets I believe we will need a product that maintains a list of the social software applications that our employees interact with including their external userids and passwords.

The advantage to the organisation is that they could then build widgets and fragments that we could place within the UI of any application to allow access to these external social software applications in the context of the activity that the employee is performing – this assumes that the organisation finds value in employees interacting with social software sites.

The social software discovery service would be an extension to the pre-exiting  corporate directory ie. the the external corporate directory.  We would need to map corporate user id against external user ids similar to some SSO soultions.

If employees didn’t sign-up to the discovery service and provide their userids and passwords for these accounts the organisation could block access to them from work using security services such as Facetime.  (this raises some ethical issues about corporate access to employees digital profiles, this is disucussed in Profile 2.0 – more on that later)