Chris Sparshott

While trying to decide whether to start up a corporate blogging service for New Zealand based businesses I stumbled upon LiveWorld’s solutions.

“Community Center 2.0 is LiveWorld’s enterprise-scale social network and community platform. It brings together community applications, management tools and systems infrastructure to deliver the best mix of user features, administration, management, reporting and scalability—all flexible enough to tailor to your community requirements. Community Center offers the strongest loyalty marketing, support community and engagement network solution on the market.”

Sounds like a load of the usual marketing guff but the list of customers is impressive and the interview with the CEO below sparks interest. The CEO talks about Generation C for Community connected those born after 1978….interesting but it isn’t really inclusive enough. The new generation is the Opt-In generation. This is where members of all the generations choose to use the latest tools and methods to communicate and interact. While the usage of these new tools is driven by the younger generations the number of “older” folk using the tools is also growing.

Last night on New Zealand’s TV1 a group of young Australian film makers spoke about their animated film entitled “Beached Whale”. This short film is funny as the actors speak with a Kiwi (New Zealand) accent and basically poke fun at their friends across the Tasmin Sea.

The last few frames of the short film sparked my interest as the film makers have added a small amount of viral marketing which is a URL to a cafepress where the film makers are selling merchandising.