I was asked to provide some input to an article for a business magazine in Lithuania. I have included some clarification around my University 2.0
1. What is University 2.0 in general?
University 2.0 is a term that I (and others) have used to describe how the principles of Web 2.0 have or will effect the University / Education industry.
Maybe a quick look at what Web 2.0 is, from my perspective will help.
Archive for October, 2008
Posted on October 23rd, 2008 in Blogging, Enterprise 2.0, Marketing, Social Networking, Viral Marketing, email
I will go out on a limb and say that Mars globally sells more Snickers than Twix. If anyone from a could let me kow the sales figures that would be great!! I will also say that consumers of Snickers have a greater affiliation and affinity to the brand than Twix consumers. I believe this is the case as there is a greater degree of fluctuation in the number of blog entries. Perhaps Mars, spends more advertising on Snickers which might also explain the difference in blog entries.
Here I am in sunny Wellington at our Lotus Forms – Proof of Technology. We are using the classrooms at the excellent Allfields on Courtenay Place. The PoT is an opportunity to take existing and future customers through our technology by providing a mix of presentation and lab exercises.
The class was delivered by Johnny Teoh a Lotus Forms specialist for Asia Pacific. Johnny is a very knowledgeable technical consultant with a range of experiences implementing this product at IBM customers. Questions were answered along with interesting discussions around strategy, implementation and deployment.
Posted on October 21st, 2008 in Enterprise 2.0, Marketing, Small Medium Business, Social Networking, Viral Marketing
I have a meeting with a local marketing company and a corporate marketing team to discuss how to generate more impact within the marketplace using new media rather than email and print.
There are a bunch of technical solutions to assist and the embedded presentation talks about one of those Twitter. The presentation has some great examples of the effect that twitter is having and does give us some food for thought in this area.
Profile 2.0 is a definition of an individuals digital profile.
Information about an individual can be categorised in the following five areas:
1. Basic Profile
2. Activity
3. Participation
4. Relationships
5. Data
If this Profile data is aggregated by corporations then this gives those businesses influence over consumers as our electronic activities touch every aspect of our lives. If we look at Retail and Telco industries their ability to understand and influence their customers is a core part of their business model.
Posted on October 19th, 2008 in Social Networking
This week I am focusing on the Health sector looking at Health 2.0 and e-Health. I thinking about how Primary and secondary health providers interact with each other also, how patients suffering from similar conditions interact with each other and the communities that exist to support these interactions.
Posted on October 16th, 2008 in wcm
I was trying to find a creative commons photo I had used in a presentation for a colleague of mine, Alexandra Thurel in Italy. Unfortunately I couldn’t find the original so I sent a few links to a few possible alternatives.
Alexandra then sent me through a cool little tool for search tags in flickr called taggalaxy. I [...]
Posted on October 15th, 2008 in Measure, Social Networking
I am engaged with a number of businesses around New Zealand helping them understand, implement and prove the value of Social Networking and collaboration for their organisations.
When we look at providing metrics which prove the value we are limited to a few possible areas:
1. Critical Business Process
2. Collaboration Business Process
3. Measuring Contribution
Posted on October 09th, 2008 in 3D Internet, Virtual Worlds
I have an interest in virtual worlds SecondLife, OpenSIM etc and I came across IMVU. Its essentially a 3D Chat environment that has the tag line “Live the lifestyle you have always dreamed of”. Like most virtual worlds the avatars are attractive and let you have access to the lifestyle accessories that are often out of reach for the normal person.
Posted on October 09th, 2008 in Enterprise 2.0
I have been looking at e-health of late and I stumbled upon this Discovery program about the future of the body and how we interact with technology in 2057. The Video was made in Jan 2007 but it still as some thought provoking topics.
The video starts looking at devices in clothes and how these [...]
